ELEVATE YOUR BRAND
WITH INFLUENTIAL TRAVEL & LIFESTYLE SPECIALISTS
Each of our clients is different and requires a distinctive approach. This is why we create and implement bespoke campaigns tailored to achieve specialist, targeted sales & marketing with a global impact, time and time again.
We know that the travel landscape is changing, and our little black book of insider contacts reflects this. We trust that our enduring personal relationships with traditional Tour operators, Bespoke Private Agencies, Concierge, Lifestyle Companies with Ultra- high net worth clientele along with Villa Sales specialist agencies are testament to the engaging, inspiring way we do business.
Our love of bringing people together goes further than just connecting our clients to the Agencies. Specialists in facilitating mutually beneficial partnerships between luxury brands, we integrate our network of UK tour operators and airlines into campaigns for added value and enhanced results.
OUR APPROACH IS SIMPLE
EDUCATE
UNDERSTAND
IDENTIFY & ENGAGE
CREATE
ANALYZE
HOW CAN WE
ELEVATE YOUR BRAND
Julian Lancaster is a highly accomplished sales and marketing professional who has been in the business of upmarket hotel representation since 2003 and has made a name for himself in the industry as a visionary leader and strategic thinker. Julian initially spent 10 years working at Worldwide Sales & Marketing (WSM) whose clients included the prestigious Banyan Tree Hotel Group. As well as being closely involved with Banyan Tree and its sister products (Angsana Resorts & Spa and Colours of Angsana), Julian forged a highly successful collaboration with Victoria Hotels & Resorts (Vietnam/Cambodia) – a six-year partnership during which he was instrumental in establishing the brand as a major product in the UK market.
Other notable clients under Julian’s management at WSM included Peter Island Resort (British Virgin Islands), Kiaroa Eco-Luxury Resort (Brazil), Vigilius Mountain Resort (Italy), Therasia Resort (Aeolian Islands), and the destination management groups Latincoming (Cuba) and Synergy Tours (Malaysia & Indonesia).
In 2013, Julian was appointed by Synergy Tours to be their full-time UK representative, as well as to develop their business in the Nordic markets. Since taking up this venture, Julian expanded his portfolio of clients to include hotels seeking advancement in the UK and European travel markets.
ELEVATE YOUR PLANNING
STRATEGY AND ACTIVATION
Identify and procure new business leads
Maintain and nurture existing partnerships
Provide in-person and online product training for sales staff within partner travel companies
Source and coordinate appointments for representatives during visits to the UK (including World Travel Market if participating)
Regular e-blasts to the trade with product updates, announcements, and up-to-date news
Participate in workshops, roadshows, and other events that are deemed relevant to enhancing business prospects and achieving brand goals.
Recommend new marketing strategies to maximise sales in accordance with market trends.
Enhance exposure through social media platforms
Organise and host educational trips for the identified key producers outside the UK.
Submit a monthly report detailing all recent sales and marketing activities with recommendations for future actions
Acting as a UK office/point of contact on behalf of our clients.
Exhibition Support
